Seems I'm not the only one. Nathan Bransford (Jacob Wonderbar and the Cosmic Space Kapow) has blogged about his dislike of it:
If self-promotion were an insect, I would squash it with the world's biggest fly swatter. If self-promotion were a field I would burn it and salt the earth so it could never live again.Ah, if only I could've stopped reading there. But Bransford continues:
It doesn't feel right to stand in front of a crowd and shout, "Me!" and no matter how much you try and cloak the self-promotion in elaborate disguises, it can still feel kind of icky. And if you don't enjoy the spotlight, self-promotion in all its forms can be downright terrifying.
And yet I know what I would tell someone else who has a new book out: You have to do it. No matter how much you might dislike it, no matter how much negative feedback you get about it, no matter how much it makes you cringe, you gotta do it. You have to give your book a boost, you have to make your network aware of it, you have to do everything you can to help it sell. The era of being just an author, if it ever existed, is over.See, my dilemma is that I not only detest the self-promotion of others, I also hate doing it for my own stuff. Sending stories out into the editorial void and hoping some inherent excellence will draw an audience like iron to a loadstone is more my speed. And if I'm honest with myself, it's probably a prescription for obscurity. True, anonymity needn't necessarily carry a stigma, but who says networking has to? Aidan Fritz wisely points out that the term can encompass lasting relationships as well as ephemeral professional contacts. Friendships can fuel all sorts of success.
(Picture: CC 2007 by oooh.oooh)